By Turna Ray

Using pharmacogenomics to resuscitate a drug that has previously failed clinical trials due to safety issues is one strategy no large pharmaceutical firm has yet had the guts to attempt in the US. However, this approach could reap benefits for smaller firms willing to license big pharma’s failed drugs, a speaker at a recent conference suggested.

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While gene therapies may have high price tags, they could be cheaper than the cost of managing disease, according to MIT's Technology Review.

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