UK Genotyping Startup Eschews Market Riffraff and Goes Haute

A trio of UK-based AstraZeneca veterans, armed with severance pay and a genotyping technology bought on the cheap from their former employer, have struck out into the fertile valley of high-end SNP-genotyping.

The company they founded two years ago, DxS, is banking that the quality of the genotypes is so good it can avoid the cutthroat — and cut-rate — high-throughput market and make a tidy profit by selling their SNP for as much as $20 a pop.

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