The company published a letter on its website explaining that the genetic and other analyses involved in its services were too costly for customers to support.
The company is working with partners to identify new biomarkers and treatments as well as to collect utility evidence for its current coaching model.
CNBC reports that there are thousands of genetic tests available for consumers to chose between.
The company is offering introductory pricing on Helix services for heart health and weight loss, and has shifted its flagship program from a yearly subscription to a monthly option.
Researchers reported on results for more than 100 healthy individuals who were tracked with 'omics and clinical tests over nine months.
The company, still collecting utility data, anticipates that this more complex analysis will lead to better personalization of health and wellness strategies for its clients.
In a panel at this week's Personalized Medicine World Conference, executives and researchers discussed moving genomics into the promotion of lifetime health and prevention of disease.
23andMe and Airbnb have partnered to offer "heritage travel," according to Venture Beat.
China may include regulations protecting genes and embryos in its update of its civil code, Nature News reports.
In Nature this week: exome sequence analysis of individuals with type 2 diabetes, genomic prediction of maize yield across environments, and more.
NPR reports on efforts to engineer bacteriophages to destroy antibiotic-resistance bacteria.