Drugmakers in Third Quarter Focus on Uptake of Newer Personalized Rx to Replace Older Versions | GenomeWeb

Originally published Nov. 5.

Established personalized drugs, such as Roche's Herceptin (trastuzumab) and Novartis' Gleevec (imatinib), continued to bring consistent returns for drug sponsors in the third quarter, while the firms pushed for greater adoption of next-generation drugs that they hope will take the place of these earlier agents that are soon to face generic competition.

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