Opposing Marketing Strategies Fuel Recent Amnis CEO Switch | GenomeWeb

Jack Ball's departure as CEO of Seattle-based Amnis Corporation, revealed last week, was the result of a difference in opinion over the aggressiveness with which the company should market its flagship ImageStream 100 imaging cytometer, CBA News has learned.

"The company really decided to take a different path to commercialization that didn't require the skill sets that I brought in," Ball said. "We just sort of differed on what was the best way to move forward commercially. I would say that [Amnis] wants a more low-key approach to commercialization."

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