Having carved out a truly unique niche in “high-throughput” microbiology, Biolog, of Hayward, Calif., is now seeking to broaden its flagship technology — the Phenotype MicroArray — to encompass mouse, human, and other mammalian cell lines.

The Phenotype MicroArray (PM) technology allows researchers to simultaneously assess as many as 2,000 individual phenotypes in bacterial or fungal cells of interest using a standard 96-well assay plate in combination with the OmniLog, the company’s cell incubator-cum fluorescence plate reader.

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