NEW YORK (GenomeWeb) – Kapa Biosystems today said that it will expand its European commercial operations in the new year with a shift to a direct sales model in the UK.
The Wilmington, Mass.-based firm currently distributes its products in the UK through Anachem, a Mettler Toledo company. It said that it will work closely with Anachem to "facilitate a seamless transition" from their current partnership to Kapa taking control over sales and support beginning Jan. 1, 2015.
Kapa has named Amy Jingzi Liu, who has served in the past five years as the product manager of Kapa products for Anachem, as its commercial director for the UK. She will lead a new team of sales representatives and application scientists in the region, said Kapa.
The firm sells reagents for use in PCR, qPCR, next-generation sequencing, and molecular diagnostics. It said the new direct sales and support channel is part of its growth strategy and focus on next-gen sequencing and emerging genomics markets.
This past summer Kapa extended its Japanese distribution agreement with Nippon Genetics. It also inked an alliance earlier this year with Ambry Genetics covering preparation kits for exome sequencing assays.