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NEW YORK (GenomeWeb) – Pharmacogenetics firm Geneticure last week began selling a test for personalizing treatments for high blood pressure via a consumer-facing online model.

However, the company is also pursuing a prospective, randomized controlled trial to demonstrate the safety and efficacy of its test compared to the standard methods of prescribing blood pressure medications. Geneticure plans to submit data from this study to the US Food and Drug Administration for regulatory approval of its test.

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