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FitnessGenes Raises $5M

NEW YORK (GenomeWeb) – British DNA testing firm FitnessGenes announced today that it has raised $5 million in a Series A round of financing.

Chinese investment firm SGHF was the sole investor in the round.

FitnessGenes, which provides fitness and nutrition advice to customers based on analysis of their DNA, said it intends to use the funding to advance its platform, broaden its product portfolio, and expand operations in North America and Europe. The firm said its team of genetic scientists analyze specific traits including metabolic tendencies, dietary sensitivities, fat burning capacity, muscle type, recovery time, and more. 

The company added that it is in discussions with additional investors to raise another $5 million.