Will Personalized Medicine Kill Health Insurance?

An article at VentureBeat considers the future of privatized health insurance through the eyes of a world where personal genomics has become the norm. With more information about their health, and potential illness, consumers will have the upper hand over health insurance companies, deciding which policies to buy instead of guessing, the author writes. Since "informed choices cost insurers money," the article says, "extrapolate this far enough forward and it basically leads to the death of both health and life insurance, neither of which can survive without some pooling of risk."