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We've Got a New Target Market: The 10-and-Under Crowd

Jul 22, 2008

Over at Tomorrow's Table, Pamela Ronald has a blog post about the TED lecture from Freeman Dyson (video included) in which he argues that biotech-inspired toys, such as a glow-in-the-dark zebra fish, will be essential in helping society accept the field overall. "What really turned computers into a great success in the world as a whole was toys. As soon as computers became toys, when the kids could come home and play with them, then the industry took off. That has to happen with biotech," Dyson says.

 

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