Surely this is not how Jay Blankenbeckler expected to spend his 15 minutes of celebrity. An article from Time about the wildfires in California focuses on how Blankenbeckler, identified as a biotech manager at Invitrogen, and his family managed to escape the rapidly advancing fires. If you've been having trouble relating to what Californians are going through this week, the article gives a clear description of the spreading danger, confusion, and panic.