'There in Places'

At What Matters, Rik Kirkland speaks with Esther Dyson, one of the Personal Genome Project 10 (totally different than the Oceanic Six) and a board member of 23andMe, about health, healthcare, and genetics. Dyson says that everything -- as exemplified by the Internet -- is turning into a "market of one." Though she says personalized medicine has begun, pointing to different treatments and prognoses for certain types of breast cancer, Dyson says the switchover isn't complete. "We're there in places, but we're very, very far from being there in general. This is something that people should want to do or volunteer to do, not something that should be imposed on them," she says, adding that she expects to see a change in how healthcare is delivered within the next five to 10 years.