Tapping a New Demographic | GenomeWeb

Blogger Daniel MacArthur says that 23andMe's latest move is "sheer marketing genius." The personal genomics company launched a service aimed at pregnant women and recruited a cadre of "mommy bloggers" to do it.

Get the full story

This story is free
for registered users

Registering provides access to this and other free content.

Register now.

Already have an account?
Login Now.