Jonathan Eisen awards his second "Overselling Genomics Award" to a press release accompanying the release a PLoS One paper on shark development. The release, from the University of Florida, sold the research as the "conquest of land began in the shark genome" whereas the paper describes the more sedate evolutionary development of limbs from fins through studies of Hox genes. The press release cemented its award, says Eisen (who notes that the paper itself is quite reasonable), by adding that this study is "shedding light on how life on Earth developed and potentially providing insight for scientists seeking ways to cure human birth defects."
Step 1: Take Solid Scientific Paper. Step 2: Sprinkle with Needless Buzzwords and Hyperbole
Aug 20, 2007