It's the obvious next step in direct-to-consumer genomics: social networking. Technology Review reports that 23andMe "is about to unveil a new social-networking service that allows customers to compare their DNA." The article quotes George Church as saying, "I think the idea of social networking has untapped potential."
And if you need a refresher course on the burgeoning field of consumer-targeted genetic testing, this Washington Post article delivers a good status report. GTO's favorite line: "This is the world of direct-to-consumer genetic testing, a peculiar mix of modern science, old-fashioned narcissism and innovative entrepreneurialism, all made possible by the government-sponsored Human Genome Project."