'Sexy Science'

In a guest post at the Intersection blog, Jeffrey Toney, the dean of the College of Natural, Applied, and Health Sciences at Kean University, says scientific messages in advertising are increasingly being used to sell products, even as the public is often "disinterested and skeptical of scientific claims." Whether claiming something is "clinically proven" to work, that a product represents a "scientific breakthrough," or using high-tech animation of do

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