In The New York Times, David Ewing Duncan profiles geneticist George Church, who eventually wants to sequence the entire genomes of 100,000 people as part of his work on the Personal Genome Project. Church, a researcher at Harvard Medical School, runs a lab that employs 45 students and has co-founded or advises about 22 businesses — including ones in the areas of synthetic biology, sequencing and DTC genetic testing startups — Duncan says.