PharmaVille

Tired of tending virtual crops and feeding fish with your Facebook friends? How about trying your hand at synthesizing small-molecule compounds and organizing clinical trials?

Boehringer Ingelheim is preparing to launch a beta version of Syrum, "a social game on Facebook which sees you take control of your very own pharmaceutical company."

The game lets players set up their own labs to discover new drugs and bring them to market.

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