'The Perfect 46'

If you come across a website for a genetic testing start-up called The Perfect 46, which purports to use genomics to help people find mates that will give them the healthiest offspring, don't be taken in and try to get an appointment.

The firm is actually a faux business, and its website is a marketing gimmick to promote a new science fiction film called The Perfect 46, which is about a company also called the Perfect 46.

Get the full story

This story is free
for registered users

Registering provides access to this and other free content.

Register now.

Already have an account?
Login Now.

Related Posts

A Fraud Blockbuster

Science Send-ups

This Week in Science

Just Peachy

Health Preview

In Science this week: gene linked to expansion of the human neocortex, and more.

The National Institute of General Medical Sciences director says changes the agency made have allow it to boost success rates.

Ancient DNA indicates Stone Age, hunter-gather inhabitants of Britain imported wheat.

Joel Achenbach explores at National Geographic why people find science difficult to believe.