'The Perfect 46'

If you come across a website for a genetic testing start-up called The Perfect 46, which purports to use genomics to help people find mates that will give them the healthiest offspring, don't be taken in and try to get an appointment.

The firm is actually a faux business, and its website is a marketing gimmick to promote a new science fiction film called The Perfect 46, which is about a company also called the Perfect 46.

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