'The Perfect 46'

If you come across a website for a genetic testing start-up called The Perfect 46, which purports to use genomics to help people find mates that will give them the healthiest offspring, don't be taken in and try to get an appointment.

The firm is actually a faux business, and its website is a marketing gimmick to promote a new science fiction film called The Perfect 46, which is about a company also called the Perfect 46.

Get the full story

This story is free
for registered users

Registering provides access to this and other free content.

Register now.

Already have an account?
Login Now.

Related Posts

A Fraud Blockbuster

Science Send-ups

This Week in Science

Just Peachy

Across Generations

In Science this week: the Human Silencing Hub protein complex, and more.

Heads of various research funding agencies discuss how to encourage scientific breakthroughs, ScienceInsider reports.

The Kansas City Star examines issues surrounding newborn genome sequencing.

Researchers say their Research Resource Identifier citation format is catching on, Nature News reports.