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Our DNA Says That We Like Shiny Things

If behavioral marketing is invasive, wait until there's DNA-based marketing, writes Haydn Shaughnessy at Forbes. Shaughnessy discusses a report from Social Media Today on a presentation on DNA marketing at South by Southwest in Austin from ad agency Yamamoto's Paul Saarinen and University of Minnesota geneticist Scott Fahrenkrug. "If a company could access your DNA and could find out you like bitter tastes or are lactose intolerant, they could market very specifically to your tastes," Social Media Today says. Saarinen and Fahrenkrug have started a company, called Miinome, that is opt-in and "would take your DNA information and sell it to corporations for use, but in return for money, or a piece of the action if a blockbuster drug is developed."

The Scan

White-Tailed Deer Harbor SARS-CoV-2 Variants No Longer Infecting Humans, Study Finds

A new study in PNAS has found that white-tailed deer could act as a reservoir of SARS-CoV-2 variants no longer found among humans.

Study Points to Benefits of Local Consolidative Therapy, Targeted Treatments in Cancer Care

In JCO Precision Oncology, researchers report that local consolidative therapy combined with molecularly targeted treatments could improve survival for some lung cancer patients.

Genetic Variants That Lower LDL Cholesterol Linked to Reduced Heart Disease Risk

Rare variants in two genes that lower LDL cholesterol are also associated with a decreased risk of coronary heart disease, according to a new JAMA Cardiology study.

Study Links Evolution of Longevity, Social Organization in Mammals

With the help of comparative phylogenetics and transcriptomics, researchers in Nature Communications see ties between lifespan and social organization in mammals.