If behavioral marketing is invasive, wait until there's DNA-based marketing, writes Haydn Shaughnessy at Forbes. Shaughnessy discusses a report from Social Media Today on a presentation on DNA marketing at South by Southwest in Austin from ad agency Yamamoto's Paul Saarinen and University of Minnesota geneticist Scott Fahrenkrug.

Get the full story

This story is free
for registered users

Registering provides access to this and other free content.

Register now.

Already have an account?
Login Now.

Jay Shendure and his colleagues have developed a new method to more comprehensively identify human cell types, the NY Times reports.

Researchers in the UK and Japan have shown that infertility in mice with three sex chromosomes can be overcome, according to the Guardian.

China is embracing preimplantation genetic diagnosis, Nature News reports. 

In PLOS this week: host genetic factors associated with cervical neoplasia progression, population patterns for an ancient flowering rainforest plant, and more.