If behavioral marketing is invasive, wait until there's DNA-based marketing, writes Haydn Shaughnessy at Forbes. Shaughnessy discusses a report from Social Media Today on a presentation on DNA marketing at South by Southwest in Austin from ad agency Yamamoto's Paul Saarinen and University of Minnesota geneticist Scott Fahrenkrug.

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The UK's Human Fertility and Embryology Authority calls for consumer genetic testing companies to warn customers that testing could uncover family secrets, according to the Guardian.

The New York Times reports that United Nations delegates have been discussing how to govern the genetic resources of the deep sea.

Researchers have transplanted edited cells into mice that appear to combat cocaine addiction, New Scientist reports.

In PNAS this week: analysis of proteolytic enzymes secreted by circulating tumor cells, phylogenetic study of Fv1 evolution, and more.