If behavioral marketing is invasive, wait until there's DNA-based marketing, writes Haydn Shaughnessy at Forbes. Shaughnessy discusses a report from Social Media Today on a presentation on DNA marketing at South by Southwest in Austin from ad agency Yamamoto's Paul Saarinen and University of Minnesota geneticist Scott Fahrenkrug.

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Robert Redfield is floated as the next director of the US Centers for Disease Control and Prevention, the Washington Post reports.

The New York Times writes that the National Institutes of Health's All of Us Research Program is "ambitious" and that some are concerned it might be overly so.

Representative Lamar Smith's criticism of the National Science Foundation has "changed the nature of the conversation," according to ScienceInsider.

In PLOS this week: non-coding RNA function in yeast, transcriptomic profiles of malaria parasites, and more.