Navigenics is Almost As Popular As Britney

At VentureBeat, David Hamilton takes a closer look at what, exactly, is Navigenics' plan. While GTO jumped on a recent WSJ article that hyped Navigenics' announcement that they were "launching" their genetic tests next year, Hamilton looks into they fact that right now they’re only taking pre-orders for the testing service, which will scan for SNPs. However, moans Hamilton, they won't make all that data available. "Personally, I’m not that excited about a service that’s going to decide when and how to dole out my own genetic information to me in the form of limited genetic tests," writes Hamilton.