Newsweek quoted George Church saying that the $1,000 genome is more than a mere possibility for 2008, posts Hsein-Hsein Lei at her blog, Eye on DNA. “[In genetics], the $1,000 will get you 1 percent of your genome this year, but that 1 percent contains 90 percent of the information,” Church says. He also talks about reasons why having your DNA sequence makes sense: early disease diagnosis, preemptive mastectomy, avoiding adverse drug reactions. Does it sound like a sales pitch to you, too?