Google has invested in Navigenics, hoping to broaden its reach to include genetic information, say this Business Week article. As the media sees it, Navigenics is hoping to pull away from 23andMe (which Google also invested in). "23andMe has taken the approach of providing you a fun, social, and ancestral look at your DNA," says Amy DuRoss, head of policy and business affairs for Navigenics, whereas her company "has taken the view that science, clinical utility, and the ability to do something about your health is of paramount importance," she adds.
Keep Placing Bets on the Table and You're Bound to Win
Apr 21, 2008