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It Might Be Cheaper to Clone a Younger Version of Yourself

The Wall Street Journal reports on how Procter & Gamble has made use of genomic advances with "new ways to develop dandruff shampoo, skin cream and toothpaste," the story says. The work began a decade ago and today, "those efforts are starting to hit store shelves." Exhibit A: Olay Pro-X, a skin cream that P&G scientists say is based on gene expression studies to determine the differences between old and young skin, and how to make the former appear like the latter. According to the article, L'Oreal and Estee Lauder also say they're using protein or gene expression technologies to enhance their products.

The story also quotes Alan Guttmacher, NHGRI's acting director, as saying, "Overall, it seems that the marketing tends to be ahead of the science. ... Right now the genomic frontier is much like a wonder world of snake oil."

The Scan

Genetic Risk Factors for Hypertension Can Help Identify Those at Risk for Cardiovascular Disease

Genetically predicted high blood pressure risk is also associated with increased cardiovascular disease risk, a new JAMA Cardiology study says.

Circulating Tumor DNA Linked to Post-Treatment Relapse in Breast Cancer

Post-treatment detection of circulating tumor DNA may identify breast cancer patients who are more likely to relapse, a new JCO Precision Oncology study finds.

Genetics Influence Level of Depression Tied to Trauma Exposure, Study Finds

Researchers examine the interplay of trauma, genetics, and major depressive disorder in JAMA Psychiatry.

UCLA Team Reports Cost-Effective Liquid Biopsy Approach for Cancer Detection

The researchers report in Nature Communications that their liquid biopsy approach has high specificity in detecting all- and early-stage cancers.