Consumer genomics companies are similar to Web 2.0 services and that similarity extends into the realm of privacy concerns, writes Deepak Singh on bbgm. For Web 2.0, consumer genomics, and the combination of them, Singh says that privacy is an illusion. "The moment you leave your footprint online, you are giving away some of your privacy. The moment you sign up for a genomic service, you are giving away some of your privacy," he writes. The trick, he adds, is to educate consumers about what they are giving up in exchange for the service.
I Didn't Need That Soul Anyway
Jan 03, 2008