Blogger Jade Ed says the "same standards for good scientific practice" that research groups must adhere to when reporting results should also apply to life science suppliers that are marketing products, "especially when the results are going into Application Notes or Technical Reports that the company is trying to pass off as real papers." Before working in biotech, Jade Ed never "put much stock into" vendors' marketing materials. ("You know, those flyers and brochures and ads in BioTechniques where a tiny picture of a gel or a qPCR assay with photoshop-perfect curves or bands is plopped on the page," she says.) She largely disregarded the data that companies used in their sales pitches as well. Now that she works in industry, however, Jade Ed works alongside marketing staffers who "generate pretty pictures showing perfect results with any product that we sell." Given her new perspective, Jade Ed says that there's "no excuse" for suppliers to publish poor-quality data, and that doing so only makes it "obvious that marketing has no clue how their products work, what customers look for, or what a good result is." Vendors should only publish high-quality, accurate data to accompany the images in their ads. "It has to be as complete as if it were going into a journal," Jade Ed says.
How Come My Gel Bands Aren't that Discrete?
Dec 08, 2010