Sequencing startup Pacific Biosciences was happily handing out copies of the New York Times at the Marco Island meeting on Saturday, and here's why: a couple of articles prominently featured the company and its technology, which it officially unveiled at the AGBT conference. This one surveys the field, mentioning other companies such as Helicos, and quotes a number of top-notch scientists about their views on the PacBio tech. And this article focuses more on the technology itself.