DTC TV | GenomeWeb

DTC TV

23andMe, meet Madison Avenue.

The direct-to-consumer genetics firm is, indeed, taking its pitch directly to consumers, announcing this week the launch of its first television ad campaign.

Titled "Portraits of Health," the campaign — slated to run mainly on cable — features actors "discussing their real 23andMe results" and "what they learned about their health by exploring their DNA," the company said.

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