DTC TV | GenomeWeb


23andMe, meet Madison Avenue.

The direct-to-consumer genetics firm is, indeed, taking its pitch directly to consumers, announcing this week the launch of its first television ad campaign.

Titled "Portraits of Health," the campaign — slated to run mainly on cable — features actors "discussing their real 23andMe results" and "what they learned about their health by exploring their DNA," the company said.

Get the full story

This story is free
for registered users

Registering provides access to this and other free content.

Register now.

Already have an account?
Login Now.

In PNAS this week: miR-515 levels higher in women with preeclampsia, horizontal gene transfer in parasitic plants, and more.

A cancer researcher retracts 19 articles from one journal for image manipulation, according to Retraction Watch.

Precision medicine has to consider context in addition to genetic mutations in cancer treatment, Medscape reports.

Genomics may help the Cavendish banana from succumbing to fungal infections, a trio of researchers writes at the Conversation.