Science Commons' blog points to a video documentary on open access. In one part, Nature's publishing director, Timo Hanna, talks about how the magazine is using Creative Commons licenses to make some of their content free. Hannay emphasizes how they've made use of online business models, and for users to think of Nature not as a publisher but a scientific communications company. "There is a PR benefit to be gained by using a creative commons license rather than not," Hannay says, adding that "when we say we are making content available for free, we are talking about a portion of content and not all of the content."
Don't Call Them a Publisher
Jul 16, 2008