The DNA Sell

Miinome, Minneapolis-based startup, envisions a marketplace in which companies could advertise to people based upon their DNA sequences. The pitch, as MIT's Technology Review puts it, could be: "Do you carry the genetic variants associated with lactose intolerance? Here, Lactaid has a coupon for you."

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Helix customers can purchase apps that interpret different aspects of their genome, Technology Review reports.

The New York Times reports that a number of companies and research institutes are pursuing gene therapies.

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