Could You Do It?

Over at Griffin's Gadgets, Peter Griffin, founding manager of New Zealand's Science Media Centre, shares his colleagues' tip for scientists who seek to better communicate their work: try to describe your science in one or two sentences, then boil that down to seven words or less. Griffin points to some of his favorite responses, which include "I want to make a molecular dragon," "Are we what our mothers eat?" and "Stopping babies exploding."

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