Scripp's Eric Topol "wants to digitize you by collecting streams of your anatomical, physiological, and biological data and uploading them to your iPhone (or PC) for easy and constant accessibility," says Future Tense, a collaboration between Arizona State University, the New America Foundation, and Slate. Topol's new book, The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, calls for patients to take control of their healthcare and advocate for personalized medicine. "We've got to get the consumers to drive this thing," Topol says.