A new Massachusetts-based startup company called Noblegen is trying to make a simpler version of nanopore genome sequencing technology, with the hope of making it cheap and fast enough for widespread use in clinical labs, reports Technology Review's Katherine Bourzac. The company's CEO Frank Feist says Noblegen's goal is to sequence at a rate of 50 base pairs per second, and that the technology could be scaled up to sequence about 30 genomes in 15 minutes, Bourzac adds.