Science Sales Force

Researchers, writes Prof-like Substance at The Spandrel Shop, have to sell their work. "Like it or not, you're in sales," his blog post title notes. Investigators have to be able to convince their audience — especially a funding agency — that their research idea is good and worth spending the money on.

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Standardized N-of-1 trials will be needed to test out personalized medicines, writes Nicholas Schork from the J. Craig Venter Institute at Nature.

In Science this week: factors influencing retrotransposon integration sites, and more.

A bioethicist argues for the responsible use of germline gene editing.

Some breweries are using DNA-based testing to determine whether unwanted bacteria are affecting their beers, The Verge reports.