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Best New Slogan They Never Meant

Dec 15, 2007

Keith Robison has a humorous post on the increasing catchiness of the former nerds-only term "DNA." Any number of companies have started referring to things as being in their DNA, which leads Robison to wonder just what they mean by that. Are they suggesting, he asks, that they have a lot of redundancy, or that "a lot of pieces of the organization resemble decayed portions of other pieces of our organization"? Definitely check it out -- it'll make you laugh.

 

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