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Based on Your Search or Genetic Results?

Nov 07, 2012

Yahoo Japan will be selling a direct-to-consumer genetic testing kit beginning next month, reports MIT's Technology Review. The test, called GeneLife2012, costs ¥29,800 and evaluates variants linked to disease risk. Tech Review notes that Yahoo Japan will only handle the marketing and that Tokyo-based Genesis Health Care will conduct all testing.

The Japan Times adds that Japanese laws regarding selling genetic tests to consumers are unclear.

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