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Advertising to Support Free Access to Journals? The Audacity!

Sep 11, 2007

The New York Times has an article about Reed Elsevier's latest experiment -- a program to offer oncologists free access to 100 of its journals. "Elsevier hopes to sign up 150,000 professional users within the next 12 months and to attract advertising and sponsorships, especially from pharmaceutical companies with cancer drugs to sell," according to the story. GTO knows most of you aren't card-carrying oncologists, but isn't it nice to see that a publishing giant is trying to find ways to make open access viable?

And in a related post, Pharmboy has a post at Terra Sigillata about the impressive quality of bloggers who have agreed to write content on the Elsevier site.

 

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