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Kreatech Establishes North American Sales Presence

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By Justin Petrone

Kreatech Diagnostics will now sell directly to customers in the US and Canada. The Dutch firm said last week that it has established "a direct point of contact" in the San Francisco Bay Area and set up a team of specialists to provide direct support to its Universal Linkage System labeling customers.

Harald Berninger, vice president of sales and marketing at Kreatech, called the founding of a business development and support team in North America an "important milestone in the evolution of our business and success of the company."

Amsterdam-based Kreatech previously relied on Salt Lake City-based BioMicro Systems as a US distributor.

The company's ULS labeling is based on the stable coordinative binding properties of platinum to nucleic acids and proteins. The firm produces kits for use with arrays for comparative genomic hybridization, microRNA profiling, gene expression profiling, protein studies, and other applications.

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