Illumina Partners with Start-Up 23andMe to Enter Nascent 'Consumer Genotyping' Market | GenomeWeb
This story has been corrected to more accurately describe Linda Avey's former position at Affymetrix.
While the current genotyping market is driven by association studies, and the emphasis is on big deals with large consortia characterizing thousands of samples, next year’s genotyping market may become as personal — and profitable — as genotyping can get, if Illumina’s predictions are accurate.

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