SAN DIEGO -- With a new name and an old partner, GenTel BioSciences expects to roll out a multiplex immunoassay for coagulation research later this quarter, hoping to play in an underpopulated niche market and prove itself as a catalog array provider.

The announcement comes at a time when GenTel is repositioning itself from a slide and microplate company to one that offers content arrays. The company, formerly GenTel BioSurfaces, renamed itself earlier this month to reflect this change (see BAN 1/10/2006).

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