Affy Hopes Pharma, New Platform Will Drive Growth | GenomeWeb

Affymetrix reiterated its commitment to deliver on three main business priorities to reinvigorate its gene-expression and genotyping businesses after a year of sluggish sales attributed to declining demand for its array products amid weak pharma spending.

According to CEO Kevin King, Affy's three-pronged strategy includes targeting downstream genomicanalysis markets with the new products gained through its acquisitions of Panomics and True Materials last year; rolling out new genotyping assays on its GeneTitan array platform, and consolidating its manufacturing facilities.

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