For Ancestry.com, 2013 was the "first full calendar year" of its array-based AncestryDNA service, a year that saw a "huge increase in interest from consumers, including a holiday season that was particularly strong," as well as improvements in the service itself, according to Ken Chahine, general manager of AncestryDNA and a senior vice president at the online genealogy company.

And Chahine told BioArray News this week that AncestryDNA customers should expect new features to become available soon.

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