SO YOUR company’s stock is down – way down from where you think it ought to be and way below its 52-week high. You find yourself fielding calls from any one of the following: irate, disgruntled, or disappointed shareholders. What a distraction! What should you do?

Well for one, be patient, be polite and keep your cool. Remember, many of your shareholders have no experience in a down market and they are hurting.  

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