'Targeted Medicine': New Name of the Game | GenomeWeb

Celera Diagnostics’ head of discovery research talks about FDA leading the charge, the need for biomarker validation, and why the conversation should be about targeted — but not personalized — medicine.

As vice president of discovery research at Celera Diagnostics, John Sninsky has a bird’s eye view of how biomarker-based molecular diagnostics are faring in these early days. GT’s Jeanene Swanson caught up with Sninsky for a chat about biomarker validation, getting diagnostics through FDA and to physicians, and more.

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