Not only does Beyond Genomics have a new CEO, but now the Cambridge, Mass.-based purveyor of integrated biology services also has a new name. From here on out, according to Pieter Muntendam, who took over as CEO in December of last year, Beyond Genomics will be known as BG Medicine. “The paradox of being called Beyond Genomics is that to investors the focus is on genomics, and that’s a connotation we don’t necessarily want,” says Muntendam, who adds that the name change occurred before he came on board.

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