NEW YORK, Aug. 17 – Rubicon Genomics named Ernest Ludy chairman of the board while also electing Roger Newton to the board of directors, the company announced earlier this week.

Ann Arbor, Mich.-based Rubicon specializes in developing alternatives to PCR for amplifying DNA sequences and identifying SNPs. The company's technology, called OmniPlex, involves reformatting chromosomes into new molecules called plexisomes that are more easily amplified and manipulated, according to the company.

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