Rubicon crosses the chromosome

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SNP scoring on the cheap. Personalized medicine. If nothing else, startup Rubicon Genomics has the industry buzzwords down pat.

The Ann Arbor, Mich., company, based on PCR-alternative DNA amplification technology, was founded in 1998 by Vladimir Makarov and John Langmore. Rubicon also focuses on identifying SNPs — and new CEO Thomas Collet, who came from healthcare venture fund Tullis-Dickerson, says he hopes to target its SNP scoring technology toward applications in personalized medicine.

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