A Proving Ground for P4

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Personalized medicine — the crossroads at which biotechnology, genomics, and medical treatment meet — is a concept that is often touted, though rarely seen in action. As with any radical idea, there needs to be a proving ground before it achieves wider acceptance among professionals and the public. The concept of a healthcare system that can someday provide predictive, preventive, personalized, and participatory medicine, or "P4 medicine" — a term coined by Leroy Hood of the Institute for Systems Biology back in 2003 — is being put to the test.

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