Pharma Follows the PGx Rx


Call it the Poste genomic era. Credited with kicking off the pharmacogenomics age with the first genomics database subscription and collaboration — a $125 million deal in 1993 between SmithKline Beecham and Human Genome Sciences — George Poste admits that colleagues thought he was nuts. Since then, pharmas have joined the frenzy, but their efforts could be charitably described as works in progress. Critics say that's a plain sign that pharmacogenomics will never truly get off the ground.

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